ESPN and the University of Texas announced on Wednesday a joint effort to form a 24-hour television network that will launch in September 2011.
"This network is a testament to the school's remarkable, tradition-rich success and widespread, devoted fan base," ESPN president George Bodenheimer said in a statement.
The deal is worth $300 million over 20 years. Fans can see at least one exclusive football game on the channel, as well as original series, pre- and postgame shows for football games and a host of other Longhorns sports like men and women's basketball and Olympic sports as well as coaches shows for each sport.
Other academic and cultural events can be seen on the channel as well.
“This is an extremely exciting new venture for our university,” University of Texas president William Powers said in a statement. “With our partners, we are now able to increase the exposure of our outstanding athletics programs and our first-class academic and cultural communities. This agreement provides significant new resources to enhance faculty and academic support.”