ESPN College Football

Posted by ESPN.com's Tim Griffin

Oklahoma State will be involved in its biggest season opener in school history Sept. 5 when Georgia travels to Stillwater.

Oklahoma State coach Mike Gundy is acting like it's a big game, too.

Gundy has announced that there will be no media obligations for his team or coaches until the Monday before the Cowboys' season opener.

Gundy told reporters the move has been triggered as he hopes to bring better focus to a team that struggled down the stretch last season in a series of big games. After starting the season 7-0, the Cowboys lost four of their final six games to finish at 9-4. Those losses came against ranked opponents Texas, Texas Tech, Oklahoma and Oregon in the Holiday Bowl.

Gundy also said his move was triggered by the start of school and the number of additional diversions that will be come to his team.

"The most difficult thing we're doing right now, or trying to do, is keep them focused and concentrated on preparing to play the game," Gundy told the Oklahoman.

"You've got 19,000 students here. You've got a lot of cute girls out there. There's a lot of things going on. Guys have to focus. We're trying to reel them in."

It's an unusual move by Gundy, but clearly one that he feels is necessary.

And as he attempts to build tunnel vision for his team heading into the game, it shows how big he thinks the Georgia opener really is.