Missouri's offense sputtered early, going three-and-out on three of its first four drives and settling for a field goal after three big plays on the other.
An explosive drive spanning 58 yards in two plays got Missouri to within 24-17 with two minutes left in the half, but Missouri went with a conservative approach the rest of the half.
The Tigers forced a three-and-out and called timeout with 1:32 left to play, and looked in position to make a run at tying the game or trimming Oklahoma State's lead.
Instead, the Tigers ran three consecutive run plays and trotted into the locker room.
To beat Oklahoma State, you have to score a lot of points. Last year, Oklahoma needed 47 and Nebraska needed 51. They were the only teams to knock off OSU.
This year, no one's done it.
Missouri had the momentum and a chance to put a big first-half number on the board. James Franklin was looking comfortable and the OSU defense looked shaken and on its heels.
Franklin threw a pick-six against ISU last week, and he's a young quarterback, but in that scenario, I don't see why Missouri wouldn't at least attempt to tie the game before halftime.