It doesn't take much to communicate the main message of Texas Tech's signature sign. It simply reads: "Finish."
Games are won in the fourth quarter, and you've got to finish to make sure that "W" lands on the Red Raiders' side. Coaches and players remind, though: It goes far beyond games and the fourth quarter. Players see the sign on the way to practice, giving them a reminder to always finish every drill, every rep and every snap of every scrimmage. Do that, and finishing in games just might be a little bit easier.