It's time we check under the Christmas tree and see what Big 12 players fortunate enough to be making bowl trips will be receiving in gifts from their postseason activities.
As always, it looks like a good haul.
The NCAA allows each bowl to award up to $500 in gifts to 125 participants from each school. Those schools can and typically do purchase additional packages that they can distribute to participants beyond those at a school. Additionally, each school can provide players with gifts up to $350 from its own budget.
The Sports Business Journal reports that these gift packages provide a gift niche that is worth more $12 million in direct spending.
Here's the haul of gifts for each Big 12 school from a master list including all bowls.
Advocare V100 Independence Bowl (Texas A&M): Sony gift suite, Timely Watch Co. watch, New Era hat, football.
Pacific Life Holiday Bowl (Nebraska): Flo TV personal television (includes one year of service), Best Buy gift card, Tourneau watch, Sports Tek hooded sweatshirt, cap.
Brut Sun (Oklahoma): Sony gift suite, Timely Watch Co. watch, Majestic fleece pullover, VP Sports cap, Ogio Politan laptop pack, Brut hair dryer, coin.
Texas (Missouri): $300 Best Buy gift card, Fossil watch, Under Armour shirt and hat, Texas Bowl T-shirt, Under Armour backpack, belt buckle.
Insight (Iowa State): Sony gift suite, Fossil watch, hat, Ogio Bounty Hunter or Hermit laptop pack.
Valero Alamo Bowl (Texas Tech): 32-gig iPod Touch, Dr. Dre Monster Beats headphones, Fossil watch, Oakley Antix sunglasses, Shutt mini-helmet, panoramic photo.
Citi BCS National Championship (Texas): Sony gift suite with Trek and Garmin, Fossil watch, New Era 59Fifty hat, Ogio Politan laptop pack.
Note: AT&T Cotton Bowl officials did not make their information available. Gift suites are arranged as private events where game participants and often bowl VIPs are given an order form and allowed to select gifts up to a value that is determined by each specific bowl, not exceeding the NCAA’s limit of $500 per bowl game.
Source: Sports Business Journal.