Big 12 has highest, lowest ratings of 34 bowl games

January, 14, 2010
1/14/10
4:27
PM ET
It was the best of times and worst of times for the Big 12 during the bowl games -- at least as far as television ratings went.

The Big 12 had the bowl with the highest television rating and also the lowest rating, according to information compiled by the Sports Business Daily.

Here's a look at how the Big 12's bowls fared, according to a chart compiled by the Birmingham News.
  • The Citi BCS National Championship Game between Texas and Alabama on ABC garnered a 17.2 ranking -- the top ratings of any bowl and up 9 percent from last season.
  • The controversial firing of Mike Leach helped the Valero Alamo Bowl game between Texas Tech and Michigan State earn the second-highest ranking for the conference and the highest by any bowl shown on ESPN in history. The game earned a 4.8 rating, up 23 percent from last season.
  • The AT&T Cotton Bowl ranked ninth among all bowls and third among Big 12 games. The Oklahoma State-Mississippi game earned a 4.5 rating, up 2 percent from last season.
  • The Pacific Life Holiday Bowl between Nebraska and Arizona checked in at 15th place and fourth among Big 12 games. The game earned a 3.7 rating, down 5 percent from last season.
  • The Brut Sun Bowl was in 17th place and fifth among Big 12 games. The Stanford-Oklahoma game earned a 3.3 rating, up 50 percent from last season.
  • The Texas Bowl was in 23rd place and sixth among Big 12 games. The Missouri-Navy game earned a 2.1 rating during its first time on ESPN, up 2,000 percent from the ratings last season on the NFL Network.
  • The AdvoCare V100 Independence Bowl was in 25th place and seventh among Big 12 bowl games. The Texas A&M-Georgia game earned a 2.0 rating, up 150 percent from last season.
  • The Insight Bowl between was in 34th place and eight among Big 12 bowl games. The Iowa State-Minnesota game carried by the NFL Network earned an 0.4 rating, unchanged from last season.

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