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Posted by ESPN.com's Tim Griffin
There's a reason why the NFL is the marketing monolith that it is.
The announcement the league made earlier this week where the old American Football League teams will be wearing throwback uniforms for select games during the upcoming season was a stroke of genius.
So figuring the NFL will do that, why can't Big 12 teams do the same thing?
Check one of my favorite football books, the ESPN College Football Encyclopedia, for some of the helmets that have been featured and could be brought back for special occasions.
Like Baylor's white helmet with the green interlocking BU that was used from 1969-71. Or the Colorado helmet with the black honors that the Buffaloes employed from 1960-62.
Or my very favorites, the Oklahoma and Texas helmets with uniform numbers adorning them.
Heck, we could even bring those Texas A&M uniforms with the striped shoulders that the Aggies wore back in the mid-1970s. Long live the exploits of Garth Ten Napel and Ed Simonini!
Until I go too far down memory lane, how about some lunchtime links to firmly ground me in the present?