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Posted by ESPN.com's Tim Griffin
Sometimes, a seemingly small item provides a huge benefit.
Texas coach Mack Brown is looking for any edge he can find as he attempts to claim his first Big 12 title since 2005.
It's why motivational guru Jon Gordon stopped in Austin this week to share some of his philosophies with the Longhorns, the Austin American-Statesman's Kevin Robbins reports.
Part of Gordon's philosophy has team members expressing their love for each other. They also talked about vampires.
And he asked the team to think about the process that leads to the championship rather than the outcome itself.
"That's how championships are won," Gordon said to the team. "I'm asking you to focus on your moments. Seize your moments and you're going to love your outcomes."
Gordon has a strong record. He's talked with NFL teams over the years, most recently the Atlanta Falcons before last season. That squad had lost its coach and quarterback coming into the season when Bobby Petrino left for Arkansas and Michael Vick was jailed. But something clicked and the Falcons and rookie quarterback Matt Ryan raced to an improbable 11-5 record and made the playoffs.
Whether Gordon's lessons can help the Longhorns realize their dreams will be interesting to watch.
And if they do claim a championship, the cost of his summer visit will be chump change compared to the overall result.
Here are some other links from across the conference for your lunchtime edification.