Monday, December 26, 2011
Big 12 teams showing their off-field value
By David Ubben
Forbes magazine put together a list of the top 20 most valuable college football programs, and the team at the top is no surprise.
Everything's bigger in (Austin) Texas. Especially football budgets.
The Longhorns topped the list with a value of $129 million, producing $96 million in revenue and $71 million in total profit, far ahead of its nearest competitors.
The program's value is $17 million more than No. 2, Notre Dame. Its produced $19 million more in revenue than Alabama, second in that category. It produced $18 million more in total profit than No. 2 Georgia.
The Big 12 had three teams in the top 20. Oklahoma checked in at No. 10 and Texas A&M was No. 17.
The Sooners were valued at $87 million, produced $59 million in revenue and made $36 million in profit.
The Aggies were valued at $63 million, produced $45 million in revenue and made $30 million in profit.
Forbes also studied the game's best teams for the money, and Kansas State checked in at No. 1 this year. Its expenses were just $11 million, which cashed out at $1,086,705 per victory, the best mark of any team in the country.
Oklahoma State checked in at No. 3, at $1,253,388 per win. Its expenses were $14 million.
Baylor was No. 8, at $1,619,672 per win. Its expenses were $15 million.