Thursday, December 20, 2012
Forbes: Texas, K-State cashing in
By David Ubben
Forbes Magazine released their annual report on the business of college football, which includes the most valuable teams, teams with the biggest bang for their buck, and those providing the worst value on the field.
The most valuable team? Texas, of course.
College football’s most valuable team is now worth $133 million, up from $129 million last year. The Longhorns generated $104 million in revenue in 2011, the first time a college football team has ever cleared the $100 million mark. While the Big 12’s conference distributions increased to $19 million in 2011, about 40% of Texas’ football income still came exclusively from ticket sales ($32.4 million) and sponsorships ($8 million).
Not too shabby. The best value, though? That's the new Big 12 champion: Kansas State. Credit AD John Currie here for running a tight ship that still manages to be successful.
The Wildcats spent an average $1,445,623 per victory over the last three seasons. They are closely followed by the Stanford Cardinal ($1,522,942 per win) and NC State Wolfpack ($1,580,752 per win).
Oregon (No. 6), LSU (No. 7) and Oklahoma (No. 8) are the only three teams in our ranking to make our list of college football’s most valuable teams. The three teams also manage to rank among college football’s best teams for the money despite spending more than the average team from 2009 through 2011.
As for the worst value? Well, when you only win one game and you're an AQ-conference team, you know it's coming. KU checks in at the bottom of the list when it comes to value.
... the Kansas Jayhawks, who are far and away college football’s worst team for the money, spending more per victory over the last three seasons than any other team from an automatic-qualifying (AQ) conference. In fact, the Jayhawks have spent more than $8 million per victory over the last three seasons, $2 million more per win than any other AQ team.
The Jayhawks have managed the feat despite maintaining below-average expenses. Kansas spent $48 million from 2009 through 2011 while the average AQ team shelled out $53 million. But the average AQ team hasn’t been so downright dismal on the field. Kansas has won six games over the last three seasons. The team spent $2.5 million to bring in Charlie Weis and start turning things around. Weis hasn’t had much time to work, but the team promptly posted a single victory, its lowest seasonal win total since 1988.
No surprises there. Not a pretty picture. We'll see if Weis gets it turned around on the backs of his huge juco haul.