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Posted by ESPN.com's Tim Griffin
It's hard to believe the glare of the national television spotlight that will be fixed to Lubbock this weekend.
"The Hub City" has never received this much national attention -- even back in the days when Buddy Holly was streaking across the firmament during his short-lived, star-crossed career as a rock icon.
Today, it's Mike Leach and Graham Harrell, Colt McCoy and Mack Brown who are commanding most of the attention. It's continuing a season-long tradition that has enabled Texas to become even more of a national darling than before in terms of television appeal, according to the Austin American-Statesman's Suzanne Halliburton.
Texas Tech fans are aiming to beat the record crowd to attend "College GameDay" before Saturday's game against Texas. The previous record crowd of 17,000, was set earlier at Nebraska, the Lubbock Avalanche-Journal reported.
Lack of available flights are sending some fans and reporters flying into Amarillo or Midland -- both about a two-hour drive away -- to arrive for the game. The Avalanche-Journal reported that tickets on eBay are going for as much as $1,000 apiece.
Restaurants are stocking up with extra cold beverages and trimming beef to get ready for the crowds expected to flock before and after the game. It could be the biggest single weekend of tourism-related spending in Lubbock history.
And it should be quite a sight to experience. We can only hope the game lives up to its hype.
Until then, here are some stories from across the Big 12 for your perusal this lunchtime.