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Thursday, February 27, 2014
Q&A: Baylor WR coach Kendal Briles

By Jake Trotter

There are few assistants in college football who pulled in a better recruiting haul this year than Kendal Briles.

Earlier this month, the Baylor wide receivers coach and passing game coordinator inked four receivers ranked in the ESPN 300, padding what was already a loaded position in Waco.

As the defending Big 12 champs get ready to open spring practice Friday, Briles took time to talk to ESPN.com about his signing class, the new expectations at Baylor and what he’s learned coaching under his dad -- Bears head coach Art Briles.

Let’s first go through the four receivers you signed, and what each brings to the table. Start with K.D. Cannon, who was recruited by virtually everyone in the country.

K.D. Cannon
K.D. Cannon is one of four ESPN 300 wide receivers that Baylor signed in the 2014 class, making an already-rich position that much more stacked.
Briles: Well, we feel like we know a lot about K.D. already. He possesses a lot of things you look for in a wide receiver. His body control, how he catches the ball, his shiftiness, competitiveness -- all those things. He’s got a great family and all the intangibles to become a great wide receiver. We’re real excited to get him here in June. From a talent standpoint, he’s off the charts.

What about Davion Hall?

Briles: Davion is already here and is doing a really good job. His body weight has already come up. He looks real good. He’s a powerful, powerful athlete. He’s got really good ball skills. He’s not going to be as fluid as a K.D.-type player, but he’s a really powerful kid who runs well. He’s a great, great person, and wants to be extremely successful. That’s the thing we really love about him; that he's a really good person. We’ll see what he can do here in a few days. He’s going to get a chance to put the pads on and see where he’s at. He’s a little bit nervous, as he should be. But he’s been great since he’s been here working with the strength and conditioning program, and he’s going to compete in spring ball.

Ishmael Zamora?

Briles: Ishmael is a guy who might have the greatest upside of all of them. He was up to 210 pounds when I talked to him the other day. I expect him to win the state title in the 110-meter hurdles again in [Texas Class] 5A. He’s a great athlete whose talents didn’t flourish in high school because of the offense he played in. I think he had like five catches as a junior. But his upside is incredible. We’re very, very excited about him.

Last, but not least, what about Chris Platt?

Briles: Chris Platt is a sleeker guy, 168 pounds probably right now. He’s going to win the state track meet and become the first four-time state champ in the 400 meters in Texas state high school history. He’s a guy who can play -- good ball skills. We had him in camp, and you might think he’s just a straight-line guy, but he’s got some good hip flexion. He catches the ball, is competitive. He’s got tremendous upside as well.

OK, let’s get to the guys you have coming back, starting with Antwan Goodley. I remember talking to a Big 12 coach last October, and he was like, ‘Where did Antwan Goodley come from?’ How did Goodley make so much improvement, and where can he go after a monster junior season?

Briles: Antwan was a really good high school football player. I saw him, and the kid could run. He wasn’t real tall. He committed to us on a junior day in February and held strong the whole time. He was 192 pounds, and he’s been as high as 222 -- he’s gained 30 pounds of pure muscle. He’s one of the strongest kids we have on the team without a doubt. My expectation for him now is to be the best wide receiver in the United States of America. He’s proven what he can do on the football field, now we have to make sure he keeps getting better. The spring is big for him. We won’t let him go as much -- we have other guys we want to get reps, and we know what he can do. But there are things for him to work on, and he’s very excited to get back out there and get back to work.

You’ve got two highly-touted young guys in Corey Coleman and Robbie Rhodes who haven’t made that big splash yet. What is your expectation for them as sophomores?

Briles: With Corey, you don’t think he had a splash as a freshman, but if you look at it, he was second all-time among Baylor freshmen in receiving yards next to Kendall Wright. That’s pretty good company. He has a chance to have a tremendous career. He’s a little bit raw, but has tremendous speed, tremendous hands and catches the ball very well. He wants to be great. And he’s a tough guy. He’s not a big guy (5-foot-10) but at 190 pounds, he’s very stout. He can play inside and outside because he can handle the blocking stuff well with how strong he is. We’re going to have him plugged in all over the field, and he gives us a really dynamic factor.

As for Robbie, it’s hard to come in and play as a true freshman. I probably should have redshirted Robbie because he didn’t get the experience that he probably needed. He got to play in some big games, but he hurt his ankle early against West Virginia, then again against Kansas, and was out the latter part of the year. He gained 10 pounds in the fall, changed his body in the last two months and looks tremendous. He’s going to have an unbelievable spring, and I can’t wait for the fall for him. He’s about as natural as it gets.

Levi Norwood
Levi Norwood's size and ability to get open makes him a lethal weapon in Baylor's high-powered offense.
How would you characterize Clay Fuller's role on this team? Seems like he’s a reliable target for you.

Briles: That’s Clay. That’s what we call him. If it’s third down or we’re in the red zone, you throw it up to him, and he’ll make the catch for you. He runs really well, and he’s reliable. Add in Levi Norwood, who’s in the same mold, and you’re playing two big guys inside who are long, rangy, block well, catch the football well, run well. They do a tremendous job for us. Both do a great job on special teams for us, too.

With so many options at receiver, seems like you’ve got a good problem to have, right?

Briles: Yeah it is. One guy we haven’t talked about, Jonathon Lee, came on at the end of the year. I expect him to have a good year, too. We’ve done a good job recruiting as a staff. And playing wide receiver at Baylor is a pretty good deal. Wide receivers in this league have had success. We’ve led the country in total offense, we chuck the ball around, play in space. We have great uniforms, we’re going to be playing in a great stadium. It’s a pretty good gig playing wide receiver for us.

This season is going to have a different feel for you guys. As the defending Big 12 champs, you’re going to have a target on your backs. How will you guys adjust?

Briles: There’s no doubt there’s going to be a target on our backs, but we’ve always had a chip on our shoulder the way we play. We’re not going to change our mindset. Our guys play fearless, physical and fast. People will be gunning for us, but we’ll be ready for the task. We have a great team, and we’re looking forward to defending our Big 12 championship.

What is the most valuable thing you’ve learned about being a coach from your dad?

Briles: Treating people right. The way he treats people on a daily basis is one reason why he’s been so successful. The humility, the way he cares for people, he truly wants people to be successful. He makes people around him feel good, and he gets the best out of people. That’s a great trait that he has.

There was a lot of talk leading up to the bowl game about him possibly taking a job elsewhere. How did you guys handle that behind the scenes, and what was it like with all that around you?

Briles: To be honest with you, it never came up inside this office or practice field with our players. People say stuff, put stuff out there. But if other people are coming after your head coach, then you’re doing something right. But I think Baylor University understands the coach we have here, and weren’t going to let him go anywhere. And Art Briles understands how much he loves Baylor, and doesn’t want to go anywhere. It’s a great marriage, and we’re looking forward to being here a long time.

What’s the one thing about your dad that people don’t know about him?

Briles: Everyone knows he’s competitive. But if he sends you a text message to play golf at 11:30 in the morning, you better understand you’re getting into a war. He’s not going out there to enjoy the scenery or to a swing a club. He’s going out there to kick someone’s [butt]. Most people don’t know that. But it better be understood by the people getting into that situation.