|ESPN.com: Big East||[Print without images]|
|Butch Jones hasn't let a smaller athletic budget hinder him from having success at Cincinnati.|
"First of all, we can never let the word budget become an excuse," Jones said. "You've got to find a way. What it does is it tests your creativity. You have to find creative ways to bring revenue into your football program. The age-old thing is building relationships, selling your program, getting more out of your boosters, getting fans to get emotionally invested in your program. I think one word that describes everything is creativity. We have to do more with less. I will never let a shortage in the budget be a reason. We're going to find ways to make it work."