Little Caesar's to sponsor Detroit bowl game
September, 2, 2009
9/02/09
11:44
AM ET
Posted by ESPN.com's Adam Rittenberg
As expected, the Motor City Bowl is now the Little Caesar's Pizza Bowl, with Little Caesar's taking over as the title sponsor of the Detroit game.
My biggest question: Where's the second 'pizza' in the game's new title?
Mmmm, pizza.
The agreement, announced Wednesday morning at Detroit's Ford Field, includes the title sponsorship, a new logo and several events around the game, including a pizza party and a Christmas night dinner with former Michigan coach Lloyd Carr and former Michigan State coach George Perles. Carr also was named president of the bowl on Wednesday.
The game will continue to pair the No. 7 team from the Big Ten against the Mid-American Conference champion. Ford Motor Company will continue to be a sponsor for the bowl, which lost sponsorships from General Motors and Chrysler.
Mike Ilitch, who owns both Little Caesar's and the Detroit Tigers, said, "This bowl is a great opportunity to provide a fun experience for families and college football fans, while supporting college athletics. And what food goes better with football than Little Caesar's pizza?"
No arguments here.
The Big Ten will shuffle its bowl lineup in 2010, as the Alamo Bowl slides off and most likely the Gator Bowl and the Texas Bowl enter the mix. Sources have told ESPN.com the Big Ten will renew its contract for the annual Detroit bowl, though only two Big Ten teams have appeared in the game since the tie-in agreement began in 2002.
BIG TEN SCOREBOARD
Saturday, 12/17
Final Temple 37 Wyoming 15 Final Ohio 24 Utah State 23 Final San Diego State 30 Louisiana-Lafayette 32
Tuesday, 12/20
Wednesday, 12/21
Final 18 TCU 31 Louisiana Tech 24
Thursday, 12/22
Saturday, 12/24
Final Nevada 17 21 Southern Miss 24
Monday, 12/26
Tuesday, 12/27
Final Western Michigan 32 Purdue 37 Final Louisville 24 North Carolina State 31
Wednesday, 12/28
Final Toledo 42 Air Force 41 Final California 10 24 Texas 21
Thursday, 12/29
Final Florida State 18 Notre Dame 14 Final Washington 56 12 Baylor 67
Friday, 12/30
Final Brigham Young 24 Tulsa 21 Final Rutgers 27 Iowa State 13 Final Mississippi State 23 Wake Forest 17 Final Iowa 14 14 Oklahoma 31
Saturday, 12/31
Final Texas A&M 33 Northwestern 22 Final/OT Georgia Tech 27 Utah 30 Final Illinois 20 UCLA 14 Final Cincinnati 31 Vanderbilt 24 Final Virginia 24 25 Auburn 43
Monday, 1/2
Final 19 Houston 30 22 Penn State 14 Final Ohio State 17 Florida 24 Final/3OT 17 Michigan State 33 16 Georgia 30 Final 20 Nebraska 13 9 South Carolina 30 Final 10 Wisconsin 38 5 Oregon 45 Final/OT 4 Stanford 38 3 Oklahoma State 41
Tuesday, 1/3
Final/OT 13 Michigan 23 11 Virginia Tech 20
Wednesday, 1/4
Final 23 West Virginia 70 15 Clemson 33
Friday, 1/6
Final 8 Kansas State 16 6 Arkansas 29


You must be signed in to post a comment