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Little Caesar's to sponsor Detroit bowl game

Posted by ESPN.com's Adam Rittenberg

As expected, the Motor City Bowl is now the Little Caesar's Pizza Bowl, with Little Caesar's taking over as the title sponsor of the Detroit game.

My biggest question: Where's the second 'pizza' in the game's new title?

Mmmm, pizza.

The agreement, announced Wednesday morning at Detroit's Ford Field, includes the title sponsorship, a new logo and several events around the game, including a pizza party and a Christmas night dinner with former Michigan coach Lloyd Carr and former Michigan State coach George Perles. Carr also was named president of the bowl on Wednesday.

The game will continue to pair the No. 7 team from the Big Ten against the Mid-American Conference champion. Ford Motor Company will continue to be a sponsor for the bowl, which lost sponsorships from General Motors and Chrysler.

Mike Ilitch, who owns both Little Caesar's and the Detroit Tigers, said, "This bowl is a great opportunity to provide a fun experience for families and college football fans, while supporting college athletics. And what food goes better with football than Little Caesar's pizza?"

No arguments here.

The Big Ten will shuffle its bowl lineup in 2010, as the Alamo Bowl slides off and most likely the Gator Bowl and the Texas Bowl enter the mix. Sources have told ESPN.com the Big Ten will renew its contract for the annual Detroit bowl, though only two Big Ten teams have appeared in the game since the tie-in agreement began in 2002.