- Brian Bennett, ESPN Staff Writer
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LOS ANGELES -- On Saturday morning in a hotel ballroom, Wisconsin coach Bret Bielema and Oregon coach Chip Kelly will stand together and pose for pictures with the Rose Bowl trophy. It's the kind of staged, sometimes forced, photo op that occurs before every big game.
Stare at this particular picture a bit longer, though. Appreciate the similar traits each man brought to this moment, even though they are in many ways unique. Try to imagine how they'll look in the same pose when they are older. Because this image is likely to be repeated in the future.
Here is Oregon making its second Rose Bowl appearance in three years, and here is Wisconsin back in Pasadena for the second consecutive season. Kelly and Bielema are quickly becoming the faces of the most tradition-laden bowl game, even if they are not exactly cut from a traditional cloth.
One (Kelly) played and coached for more than a decade at the relative outpost of New Hampshire before suddenly emerging as the titan of West Coast football. The other (Bielema) is thoroughly Midwestern -- born in Illinois, played linebacker at Iowa, defensive assistant for the Hawkeyes and Kansas State -- yet knows how to merge new-school fun with old-school, power football.
Kelly is hailed as a genius, the offensive innovator whose forward-thinking, high-speed spread attack plays perfectly to the video-game generation. Bielema's scheme is more brute than scoot but is almost equally as effective. Kelly's Ducks have averaged 43.1 points per game since he became head coach in 2009. In that same time frame, Bielema's Badgers have averaged 39.2.
"What Bret's done with that program, as a coach from the outside you really kind of admire it," Kelly said. "There's a consistency to it. He has a style of offense he plays and a style of defense he plays, and they stick to that. And they're really, really good at it."
Both coaches have achieved a lot at a young age. Kelly is 48, while Bielema turns 42 on Jan. 13.
"I think with his age being a little bit closer to ours, it makes him a lot easier to relate to," Wisconsin linebacker Kevin Claxton said of Bielema. "He knows what we're thinking and going through."
Both men can be described as players' coaches. Kelly handled the very difficult LeGarrette Blount punching controversy in his very first game as head coach with a solid measure of both discipline and compassion for his player. Bielema pumps up rap music at practice and gives his players the freedom to be themselves. Kelly's players buy into his cult of personality. Bielema is more like your favorite uncle.
"He's so outgoing," said quarterback Russell Wilson, whom Bielema recruited as a transfer from NC State over the summer. "He tried to get to know me quickly, like he was my best friend, to be honest with you. But at the same time, he makes you work. He wants to see the best out of you and all his players."
Both men are single in a profession in which being seen as a family man is a good career choice. Bielema is engaged and plans to wed next spring, while Kelly dislikes discussing his private life.
Kelly and Bielema are liked but probably not loved by all their peers. They'll ruffle feathers on occasion with the way their teams continue to pile on the points during blowouts. If you're an opposing team's fan, you'd probably describe them as arrogant. You'd also secretly wish they were your team's coach.
The only real knock on either is a perceived failure to win games. Which is mostly ludicrous, considering that Bielema is 60-18 in six seasons and Kelly is 33-6 in three years at their respective schools. One guy is going to win his first BCS game on Monday night, while the other will have to fight off the "can't win the big one" charge a little harder.
Neither is blessed with an abundance of in-state talent from which to build his program. But Kelly has Phil Knight, those wild uniforms and that offense to attract skill players from around the country. Bielema likes to say his program isn't sexy, but there is no greater destination for an offensive lineman or a running back who wants to earn national honors and go to the NFL. The success of Wilson at quarterback has signaled to other skill players that you can do more at Wisconsin than just grind it out.
Bielema and Kelly are arguably the most successful examples ever of the head-coach-in-waiting practice. That idea is falling out of vogue now, but every school would do it if the transition went as well as it looked in Madison and Eugene. Bielema inherited a Badgers team that won 10 games in Barry Alvarez's final year; Kelly took over after Mike Bellotti won 10 games his last season.
There are subtle differences between the two, of course. Kelly has a heavy hand in play calling on offense, while Bielema delegates more to his assistants (which has helped two coordinators land head-coaching jobs in the past two seasons).
"One of the things I made as a decision early on as a head coach, I wasn't going to be involved in play calling on offense or defense," Bielema said. "I just call the good plays. ... I let guys coordinate and run it, but I'll always have constant feedback on things I like, dislike, and the way I see things unfold during practice."
Bielema is as accessible as any coach at a major program. He's unafraid to open his doors to the media, like when he allowed ESPN to follow Wilson around for a special last summer. Kelly is a little more roped-off, particularly to local reporters. But when he talks, he often gives thought-provoking and colorful answers.
Kelly's reputation has taken a hit with the ongoing NCAA investigation involving recruiting service owner Willie Lyles. Bielema has steered clear of any NCAA issues thus far.
Kelly told reporters on Friday that Bielema couldn't be considered an "up-and-coming" star head coach, because six years is a long time to be in the same job these days. That's true. But these two seem like prime candidates to build a lasting legacy where they are. Bielema enjoys a close relationship with Alvarez, now the Wisconsin athletic director, and has shown no inclination toward leaving Madison. Kelly insisted on placing a $4 million buyout in his contract to ward off potential suitors.
So take a look at the trophy photo again. Or don't. You'll probably have a chance to see it staged again soon.
LOS ANGELES -- On Saturday morning in a hotel ballroom, Wisconsin coach Bret Bielema and Oregon coach Chip Kelly will stand together and pose for pictures with the Rose Bowl trophy.