Sign language: Wisconsin Badgers

July, 30, 2012
7/30/12
11:32
AM ET
Wisconsin SignAdam Rittenberg/ESPN.com Wisconsin players are reminded every time they leave the locker room what they're working toward.

As Wisconsin players walk up the tunnel leading from their locker room, they see a sign overhead that reads "The Road to the Rose Bowl begins here." It's the last thing players see before walking under the stands and through a separate tunnel into Camp Randall Stadium.

Given Wisconsin's Rose Bowl success in the past two decades -- the Badgers have made five Rose Bowl appearances since 1993 -- the sign has special significance. Wisconsin's resurgence has been built on Rose Bowl appearances. Although coach Bret Bielema preaches a "1-0" approach to every game, the sign reinforces the Badgers' ultimate goals -- to win the Big Ten Conference and advance to Pasadena, Calif., for the Granddaddy of Them All.

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