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Wednesday, August 27, 2014
Big Ten morning links

By Mitch Sherman

A tip of the cap to the Big Ten for staying ahead of the curve. For sticking its collective conference neck out there.

Yes, that Big Ten, often criticized for its conservative nature -- the league slow to stage night games late in the season or play on Thursday nights, the same Big Ten that’s reluctant to pit foes early in the fall when mismatches abound and the fans crave meaningful football.

That Big Ten is leading the way this year in playing neutral-site games. Starting with Rutgers-Washington State on Thursday in Seattle -- if that doesn’t scream Big Ten, nothing does -- league schools will play in five of eight neutral-site games nationally early this season.

On Saturday, you’ve got Penn State-Central Florida in Dublin, Ireland, Ohio State-Navy in Baltimore and Wisconsin-LSU in Houston. Notre Dame and Purdue play in Indianapolis on Sept. 13.

The Big Ten has officially embraced a college football trend popularized by the Southeastern Conference. Dare we say, the Big Ten is doing it better than any other league this year?

And even if not, Big Ten teams are trying hard to reach new audiences and tap fertile recruiting grounds. It counts for something.

Forget, for a moment, the financial ramifications. Yes, the neutral-site games can be profitable. Some offer payouts in excess of $5 million, which can equal the revenue lost from a home game, considering that the neutral-site pairings don’t require a road game in return.

But it’s about more than money.

Indirectly, everything about scheduling involves money. By playing games outside of their comfort zones, though, Big Ten programs illustrate that they want to grow their brands. They show that they’re not content with bundles of TV-generated cash and underachieving reputations.

“The kids should walk out of there with a big-time experience,” Wisconsin coach Gary Andersen said of the Badgers’ showdown on Saturday night.

His program receives $2 million for the game.

Kickoff is set for 9 p.m. ET on ESPN, competing for viewers with Florida State-Oklahoma State at 8 p.m. ET on ABC from Arlington, Texas.

These are big-time draws, especially a week before the NFL regular season hogs attention.

Next year, the Badgers face Alabama in the Cowboys Classic. In two years, LSU visits Lambeau Field in Green Bay for the Wisconsin rematch.

Here’s to more neutral-site games in the Big Ten region. Illinois and Northwestern have tested pro stadiums in Chicago and figure to go back, but how about Nebraska or Michigan, Iowa or Michigan State at other venues easily accessible to their fans?

Keep thinking big, Big Ten.

One day before kickoff, let’s go around the league…

East Division
West Division
Bonus links