Seguin will serve as a spokesman and be the centerpiece of the company's "Caught Cold" promotion. In it, New Englanders who are found drinking Dunkin' Donuts iced coffee during the NHL season will be given Bruins tickets, team souvenirs or Dunkin' Donuts gift cards.
The 19-year-old Seguin was the No. 2 overall pick by the Bruins this year. The financial terms of the endorsement deal were not disclosed.