BOSTON -- The North Station concourse beneath the TD Garden was renamed in the honor of Celtics legend Red Auerbach Friday.

Celtics coach Doc Rivers and captain Paul Pierce were among the luminaries as the "Red Auerbach Concourse," replete with photos and signs in Auerbach's honor, was christened in a short ceremony and speaking program.

Auerbach's daugther, Nancy Collins, highlighted the dedication by unveiling a bronze plaque with the image of her father and his trademark cigar. Next to it stands a bronze shamrock and it was suggested that anyone looking for a little luck come touch the fixture.

With the Celtics having lost six of their last 10 games, Rivers and Pierce eagerly obliged, leading the way as guests and even commuters wandering through all craned for a glimpse of the concourse's newest additions.

Celtics owner Steve Pagliuca, Friends of Red president Stewart Grossman, and TD Garden president John Wentzell joined emcees Mike Gorman and Tommy Heinsohn on stage to share stories about Auerbach during the ceremony. Among the other guests of honor Friday included Celtics team president Rich Gotham and former players Satch Sanders, Mal Graham, JoJo White, and Dana Barros.

“Red is a Boston icon and we are extremely happy that he will be remembered with the Red Auerbach Concourse,” said Grossman.

Heinsohn, of course, stole the show by battling through train announcements to share a humorous tale about a "compassionate" Auerbach giving him an exploding cigar after a particularly depressing series of events during his playing days. Check out the video below for Heinsohn's tale.

In the video above, Collins unveils the plaque before Pierce and Rivers get an up-close look. You can also check out these photos from the ceremony: 1 | 2 | 3 | 4 | 5