KG is 4th most marketable in NBA
July, 26, 2011
Having inked recent sponsorship deals with the likes of ANTA footwear and ZICO coconut water (leaving behind more high-profile brands like Nike and Gatorade), it should come as no surprise that Kevin Garnett remains one of the most marketable faces in the NBA. In fact, a recent Nielsen poll suggests he's the fourth most marketable in the league, behind only the Mavericks' Dirk Nowitzki, Lakers' Kobe Bryant, and Suns' Steve Nash. A look at Nielsen's top 10 list:
Brian Babineau/NBAE/Getty ImagesDespite the mean face, KG is one of the NBA's most marketable players, according to Nielsen.
Here's Nielsen's note on the methodology of the N-score: "Using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. E-Poll maintains a national online panel of 250,000 people age 13 and up. Each individual N-Score National survey is administered to 1,100 people within that panel via the Internet. The sample is representative of the general population based on gender, income, age, and education."