C's finalize radio deal with 98.5 Sports Hub
September, 26, 2013
By Chris Forsberg | ESPNBoston.com
The Boston Celtics and 98.5 the Sports Hub have finalized an agreement on a multi-year partnership for the team's radio broadcasts.
The station said it plans to broadcast select preseason games, along with all regular-season (and future postseason) matchups with extended pre- and postgame shows.
The broadcast tandem of Sean Grande and Cedric Maxwell, who previously called the games for WEEI, will remain intact on 98.5.
“We are excited to launch a new era of Celtics basketball with CBS radio Boston, extending our audience reach with Celtics fans throughout New England and providing an enhanced promotional platform for the Celtics, our team sponsors, and advertisers,” Celtics team president Rich Gotham said in an official release from the station. “In addition to enjoying the NBA’s best play by play with Grande and Max, Celtics fans will also have the opportunity to hear directly from Celtics executives, players, and coaches through interviews and features throughout the season.”
According to the team's release, additional Celtics daily and weekly programming will be featured on the Sports Hub throughout the season. The Sports Hub also broadcast Bruins games and, during overlaps in coverage, Celtics games will be shifted to 100.7 WZLX.
WEEI announced in late August it would no longer carry the Celtics' radio broadcasts. A deal with 98.5 has long been rumored. Boston's first exhibition game is Oct. 7, while the regular-season opens in Toronto on Oct. 30.