Boston Celtics: Merchandise

The Green Machine

September, 6, 2010
Celtics.comOne of the new Celtics T-shirts available.
The Boston Celtics wasted little time flaunting their revamped frontcourt, at least not the folks in merchandising.

The Celtics Store is currently selling T-shirts emblazoned with "The Green Machine" and a collage of Boston's big men. The shirt includes images of Kendrick Perkins, Kevin Garnett and Glen Davis, along with newcomers Shaquille O'Neal and Jermaine O'Neal (Photoshopped in their new Nos. 36 and 7 jerseys, respectively).

For a team whose lack of frontcourt depth might have prevented it from capturing Banner 18 in June, it's a reminder of one area the Celtics certainly focused on beefing up this offseason (even if they didn't include rookie Semih Erden in the new swag).

The shirt costs $24.95. If you're looking for something a little cheaper, the store seems to have discounted some of the merchandise celebrating Banner 17. Maybe the merchandise folks are hoping to clear some room for a new line of championship shirts if that frontcourt pushes Boston over the top during the 2010-11 campaign.

For sale: Shaq jerseys

August, 5, 2010
Screen Shot / StoreThe Shaq Store is open for business on
One of the business benefits in signing a 15-time NBA All-Star and one of most iconic sports names in the world is the merchandising opportunities that come with it.

Less than 24 hours after Shaquille O'Neal's signing became official, the Celtics have added green-themed Shaq merchandise to their online store. The popular jersey T-shirts are priced at $21.95, while replica jerseys are $44.95.

If even just 1/100 of Shaq's 3 million Twitter followers buy a replica jersey this season, that will cover the cost of his $1.4 million contract.

Jermaine O'Neal jerseys are not on sale yet, likely because there's a lingering issue about what number he'll wear. O'Neal stated at his introductory press conference last month that he wanted to wear No. 7. Trouble is, Marquis Daniels, who sports that number last year, re-signed with the team soon after, and would be expected to hold onto that jersey. Then again, Daniels could use a fresh start this season, so maybe he'll work out an agreement to sell that number over to O'Neal before camp starts.

No word on when Semih Erden merchandise will be available.




Jeff Green
18.7 1.6 0.9 33.7
ReboundsJ. Sullinger 7.9
AssistsJ. Nelson 7.0
StealsJ. Nelson 2.5
BlocksK. Olynyk 0.8