Media coverage rises this week

FOXBOROUGH, Mass. -- We've settled in here at Gillette Stadium, and from a media perspective, it's clear that this isn't a normal week. The thought was to pass along a few observations along these lines.

Patriots news conferences with Bill Belichick (11 a.m.), quarterback Tom Brady (11:15 a.m.), defensive lineman Vince Wilfork (11:25 a.m.) and linebacker Jerod Mayo (11:35 a.m.) will all be on the red level of the press box.

Gone is the familiar Patriots background for the news conferences, and in its place is a red NFL-based background that has two AFC Championship trophies, the NFL logo, and the words "American Football Conference Championship." The AFC Championship trophy is also here. This is a reflection of how the NFL takes some control over things when we get to this championship level, and the image it hopes to portray. The news conferences will be broadcast live.

Usually, the red-level of the press box is where Belichick holds his news conferences, while the visitors' locker room is the location for Brady's news conference. The addition of news conferences with Wilfork and Mayo also highlights how media coverage is rising.

We'll have these news conferences, then a break until about 3:30 p.m. ET when reporters will have access to the locker room.

More to come from Gillette Stadium throughout the day.