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Saturday, March 20, 2010
Sox add new ad campaign

By Gordon Edes

The Boston-based advertising agency Conover Tuttle Pace, the Red Sox advertising agency, joined in collaborative partnership with NESN Creative Services in the creative development of a new "Nation Lives" campaign.

Click here for the latest ad, which features Don Orsillo trying to explain to new acquisition John Lackey how to navigate the highways around Boston. The ad debuts today during NESN's Red Sox game telecast.