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Bills raise ticket prices, add variable model

The Buffalo Bills announced Thursday that they will raise season-ticket prices for the first time since 2010.

In a statement, the team called the price increases "modest" and noted that season-ticket holders already receive a discount from individual game ticket prices.

In addition, the Bills introduced variable ticket pricing for the 2014 season. This is the first season that NFL teams have used that model, with the Detroit Lions and New England Patriots among the other early adopters.

Variable ticket pricing allows teams to assign higher prices to more attractive games and lower prices for less attractive games. The Bills have yet to release their "tier" structure for their home games.

"The goal of variable pricing is to create a pricing structure that best reflects the market demand for all games," CEO Russ Brandon said in a statement.

The NFL will release its full 2014 schedule this spring. However, the Bills' 2014 home opponents have already been determined. The Bills will host the Patriots, Miami Dolphins, New York Jets, Green Bay Packers, Minnesota Vikings, San Diego Chargers, Kansas City Chiefs and Cleveland Browns this season at Ralph Wilson Stadium.