Thursday, September 5, 2013
Bears have fifth-most costly average ticket
By Jon Greenberg
CHICAGO -- The Chicago Bears have the fifth-most expensive average ticket this season at $103.60, according to an annual survey by Team Marketing Report.
The Bears' average general season ticket, which doesn't include premium seats, is up 5.6 percent, according to the 2013 Fan Cost Index, which was released Thursday.
Unlike home playoff games, ticket price increases are normal at Soldier Field. The only season in the past decade the Bears didn't raise prices was in 2009.
Chicago, always one of the most expensive tickets in the NFL, is one of six teams with an average ticket more than $100.
The average NFL ticket is $81.54, a 3.1 percent increase from last season.
The cheapest season ticket price for a Bears seat is $79 in the upper deck, while the most expensive non-premium seat is $165. United Club premium seats range from $265 to $540.
The premium average for a Bears ticket is $312.15, the sixth-highest premium ticket. The average premium ticket in the NFL is $247.85.
The Fan Cost Index measures the cost to take a family of four to a game. The FCI formula is made up of the cost for four tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats.
The Bears' FCI is $577.42, the fourth-highest in the NFL and well above the league average. The average FCI in the league is up 3.7 percent to $459.73.
The cheapest beer at Soldier Field is $8.50 (20 ounces), while the NFL average is $7.03 for a 16-ounce beer.
Team Marketing Report retroactively adjusted last year's reported average ticket price of $110.91 (which was fourth in the league) because of new information supplied by the team. The new average for 2012 was $98.11.
Last season, the Bears began charging $25 more for single-game tickets. The team said 85 percent of the seats are owned by season-ticket holders, and the remaining single-game seats sold out almost immediately.
Despite being located in the league's second-biggest market, Soldier Field, which is owned by the Chicago Park District, has the smallest listed capacity in the league at 61,500.