Sometimes it's just not smart to listen to the world when you heart is telling you to do something different.

The world seems to be telling Matt Forte to take what the Bears are currently offering him and run. And catch -- and block -- and continue to be the second-most important offensive player on the roster.

Stop holding out and accept the franchise tag, which will pay him $7.7 million this season (a significant upgrade from what he made last season, when he was paid $600,000), have the same season he had last season before he was injured then come back to the table and get the contract from the Bears that he was looking for when this whole thing began.

But when Forte's contemporaries around the league are continuously being compensated with more secure, long-term packages, why should he be the one in the group to settle for less?

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