- Melissa Isaacson, espnW.com
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It's one of the biggest mistakes a general manager or coach can make. The grand proclamations, you know the ones.
Our No. 1 goal is to beat Green Bay.
We get off the bus running the football.
We only want good character people.
I like that Phil Emery and Marc Trestman have not yet, and are not likely to in the future, utter any of the above three.