Monday, September 10, 2012
Custance: The social media effect
By Craig Custance
Before he posted the YouTube video "Together We Can" for the world to see, Janne Makkonen (@JanneMakkonen1) estimates that he had 500 or so followers on Twitter. One week later, that number quadrupled.
Makkonen's following on Twitter erupted and the video, an eight-minute passionate plea on why the NHL must avoid a lockout, now has more than half a million views.
It's also the best example yet of how social media has the potential to be a game-changer during NHL CBA negotiations as another lockout closes in. And so far, public opinion has been strongly favoring the players.