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Bulls ticket value falls without Rose

The cost to see Derrick Rose at United Center went up again this season, but the reality of him missing another season has dramatically cut the value of Chicago Bulls tickets.

According to Team Marketing Report's newly released 2013-14 NBA Fan Cost Index, the average price of a Bulls ticket is up 8 percent to $77.65, the fourth-highest in the league behind the New York Knicks ($129.38), the Los Angeles Lakers ($102.25) and the Miami Heat ($78.30).

The average NBA ticket is up 3.1 percent to $52.50, according to the Fan Cost Index, which was released Wednesday.

Team Marketing Report does not include "premium" tickets in its survey, which takes out club seats, suites, floor seats and any seat with an "added amenity."

The Bulls were fifth in average ticket price last year -- after raising prices by 5.2 percent -- but passed the rebuilding Boston Celtics, who kept prices relatively flat.

The Bulls' FCI total -- the cost for a family of four to go to a game -- is the fourth-highest in the NBA at $456.60, a 7 percent increase from last season.

The cheapest beer at United Center -- $7.50 for a 16-ounce draft, is right around the league average of $7.41 for an 18-ounce beer.

While season-ticket holders, not to mention single-game purchasers, are paying more for Bulls tickets, the resale value on the secondary market has plummeted 32 percent since Rose tore the medial meniscus in his right knee on Nov. 22 at Portland.

The average ticket to a Bulls game was going for $126 before the injury, and those tickets are now selling for $86, according to SeatGeek, a ticketing analysis firm that aggregates and monitors ticket prices across the secondary market. Before the injury, the Bulls had the fourth-highest ticket on the secondary market; now, they're down to ninth.

When Rose last played a full season in 2011-12, Bulls tickets were going for an average of $122. Last season, that fell to $96.

SeatGeek noted that ticket prices fell 51 percent for last week's visit by the Heat, with upper-deck seats going for as little as $25.

While the Knicks are atop the league in average ticket price and FCI ($659.92), the New Orleans Pelicans have the lowest ticket price ($26.87), and the Bobcats have the cheapest FCI ($203.06).

The Central Division-leading Indiana Pacers are the best value in basketball, with the fifth-lowest average ticket price ($31.62) and the fourth-lowest FCI ($227.36).