Chicago Bulls Report

Rose nearing lucrative adidas extension

December, 30, 2011

12/30/11

9:19

PM CT

By Marc Stein | ESPNChicago.com

Andrew D. Bernstein/NBAE/Getty ImagesBulls guard Derrick Rose is on the verge of a mega-dollar shoe deal.

Fresh off signing a five-year contract extension with the Bulls worth nearly $95 million, Derrick Rose is said to be closing in on another lucrative deal.

Actually?

Lucrative is seriously underselling it based on the figures dribbling in to us.

One industry source insisted to ESPN.com this week that Rose's new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range -- as in $25 million annually over a 10-year span -- in what is known in the shoe game as a "lifetime" deal.

How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here's how: Rose, as it was explained to me, is adidas' only counter to Kobe Bryant in China. I'm told Rose already outsells LeBron James there.

Click here to read the entire Weekend Dime.

Marc Stein | email

Senior Writer, ESPN.com

• Senior NBA writer for ESPN.com
• Began covering the NBA in 1993-94
• Also covered soccer, tennis and the Olympics

Tags:

Chicago Bulls, Derrick Rose, adidas, Weekend Dime

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BULLS REVIEWS

Nick Friedell reviews the seasons for every Bull and looks at how they fit into the team's future plans.

May 20 -- Jimmy Butler
May 21 -- Taj Gibson
May 22 -- Joakim Noah
May 23 -- Carlos Boozer
May 24 -- Nazr Mohammed
May 26 -- Daequan Cook
May 27 -- Vladimir Radmanovic
May 28 -- Marquis Teague
May 29 -- Marco Belinelli
May 30 -- Kirk Hinrich
May 31 -- Marquis Teague
June 3 -- Nate Robinson
June 4 -- Derrick Rose
June 5 -- Tom Thibodeau
June 6 -- Gar Forman

PLAYOFFS - Final

TEAM	1	2	3	4	T
	21	32	24	14	91	» Recap » Box Score » » Conversation
	30	17	22	25	94	» Recap » Box Score » » Conversation
Points » C. Boozer (CHI) 26 points Rebounds » C. Boozer (CHI) 14 rebounds Assists » L. James (MIA) 8 assists