Tuesday, September 25, 2012
Chance to star on bigger court
By Jon Greenberg
CHICAGO -- Derrick Rose's road back from knee surgery is being documented by adidas in the web-only video series titled "The Return."
It is both a rare inside look into the life of an athlete when he's not on top of the world, and, if you're the cynical sort, a clever, hashtag-friendly marketing plan to promote the Rose brand.
After a clip from "The Return" played during a question-and-answer session with Rose and adidas vice president of global basketball Lawrence Norman at his shoe launch event last Thursday, something real happened:
Rose started crying on stage.
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