Chicago Colleges: 021714 conference attendance

Big Ten viewer’s guide: Week 7

October, 10, 2014
Oct 10
10:00
AM CT
Week 7 is here, and let’s not sugarcoat it: Big Ten football has looked more interesting on other weekends. This first Saturday of the season without nonconference action lacks marquee matchups. Still, the division races will continue to take shape.

Here’s a look at the five games (all times Eastern):

Noon

Illinois (3-3) and Wisconsin (3-2), ESPN2: Will Melvin Gordon run for 300 yards? If the Badgers wanted it to happen, Illinois’ 119th-ranked rushing defense would likely comply. More of the intrigue in Madison involves the quarterbacks. For Wisconsin, Joel Stave, who returned last week against Northwestern, will see time, in addition to Tanner McEvoy, who might also take a shot at receiver. And with Illinois’ Wes Lunt out with a fractured leg, senior Reilly O’Toole and sophomore Aaron Bailey, who was set to redshirt, have competed in practice this week.

Indiana (3-2) and Iowa (4-1), ESPNU: Indiana has shown it can win on the road in tough spots, handing Missouri its lone loss on Sept. 20. The Hoosiers are more explosive on offense than any foe Iowa has faced. But Indiana still can’t defend well, in particular against proficient quarterbacks. The Hawkeyes are going back to Jake Rudock at the start, but C.J. Beathard will play. How well can Greg Davis manage this? If it’s a disaster, Indiana might just find itself in the right place at the right time for an upset bid.

[+] EnlargeDavid Cobb
Leon Halip/Getty ImagesDavid Cobb and Minnesota can take a big step in their quest for a Western Division crown by beating Northwestern on Saturday.
Northwestern (3-2) at Minnesota (4-1), BTN: Who would have guessed a month ago, as the Golden Gophers fell flat at TCU and the Wildcats sat winless, that this game would have legitimate implications for the West Division title race? It does, with NU in quest of a third straight unexpected win to open league play. Its defense led the charge against Penn State and Wisconsin. Minnesota is simply solid, led by David Cobb, statistically the league’s most valuable offensive player. Minnesota has defended the pass especially well in recent games and will test Northwestern’s Trevor Siemian, 13th in the Big Ten in QBR.

3:30 p.m.

No. 8 Michigan State (4-1) at Purdue (3-3), ESPN2: At least it’s not the best team in the Big Ten against the worst. Purdue escaped the low spot last week with a win over Illinois. And sophomore quarterback Austin Appleby looked good in the victory. Very good, in fact. Back at home, he figures to find a much more difficult situation against the Spartans, who might come in a bit angry after nearly blowing a 24-point, fourth-quarter lead against Nebraska.

7 p.m.

Penn State (4-1) at Michigan (2-4), ESPN2: The visitors from Happy Valley, after an off week, get an opportunity to show that their anemic performance against Northwestern was just a fluke. With an upcoming stretch of three challenging games, no better time exists for PSU to get healthy than at Michigan, trying to avoid its first 0-3 start in the Big Ten since 1965. Against a good Penn State front, the Wolverines must protect Devin Gardner and throw the football, neither of which they’ve done well in recent weeks.

Required reading

Attendance challenges big deal for B1G

February, 17, 2014
Feb 17
9:00
AM CT
The Big Ten's combination of big stadiums, big fan bases and big tradition has historically made football attendance a rather small issue.

America's two largest football venues -- Michigan Stadium and Beaver Stadium -- sit on Big Ten campuses, and three of the seven football stadiums with six-figure capacities are in the league (Ohio Stadium is the other). Michigan has led the nation in college football attendance for the past 15 years, and the Big Ten occupied three of the top five spots and seven of the top 23 spots in attendance average for the 2013 season.

[+] EnlargeOhio Stadium
Kirk Irwin/Getty ImagesOhio State averaged 104,933 fans at its seven home games in 2013, which ranked No. 2 in that nation behind Michigan.
The Big Ten in 2013 set records for total attendance (6,127,526) and attendance for league games (3,414,448), and ranked second behind the SEC in average attendance per game (70,431), a slight increase from 2012.

So what's the B1G deal? Eight of the 12 league programs saw a decline in average attendance last season. Some have seen numbers drop for several years. Student-section attendance is a growing concern, and the Big Ten is tracking the troubling national attendance trends.

"We've been blessed because we haven't been hit with the significant drop-off that many other conferences and schools have experienced," Ohio State athletic director Gene Smith told ESPN.com. "However, we've seen it in certain games, or in not necessarily ticket sales but people actually coming to games.

"So we're concerned."

The league is taking a proactive approach, starting last season with the formation of a football game-day experience subcommittee, which Smith chairs. The committee in August announced that Big Ten schools would be allowed to show an unlimited number of replays on video boards at any speed. Schools previously could show one replay at no less than 75 percent of real-time speed.

The move drew positive reviews from fans and no major complaints from game officials.

"If people can see the replay at home on TV, you can't give them a lesser experience in the stands," Purdue athletic director Morgan Burke said.

A "more robust" replay approach is on the way for 2014, and Big Ten leaders are looking at other ways to bolster the stadium experience, which, as Burke noted, seems to have reached a tipping point with the couch experience.

Here are some areas of focus:

Cellular and Wi-Fi Connections

In August, the subcommittee encouraged each Big Ten school to explore full Wi-Fi in stadiums as well as Distributed Antenna System (DAS) coverage to enhance cell-phone functionality. A fan base immersed in smartphones, social media and staying connected demands it.

"Everybody realizes improvements have to be made," said Kerry Kenny, the Big Ten's liaison to the game-day experience subcommittee. "People want to be updated on other games. They want to go in there and take photos or Instagram videos or tweet. They want to be able to stay in touch with family and friends that aren’t there but are watching."

Penn State installed Wi-Fi throughout Beaver Stadium in 2012 but is the only Big Ten school to have complete access. Illinois athletic director Mike Thomas said he hopes to have total Wi-Fi in the school's football stadium by the fall, if not the 2015 season. Nebraska's regents last month approved a $12.3 million Wi-Fi project for its stadium, and Wisconsin hopes to have full stadium Wi-Fi this season.

Most schools are focused on boosting cell service, which is more feasible and widespread. Ohio State installed more than 200 antennas in Ohio Stadium to improve cell service. For complete Wi-Fi, it would need about 1,200 antennas.

"We don't know what the cost is, but we know it's somewhere north of seven figures," Smith said. "We're studying it, as are my colleagues in the Big Ten."

Student attendance

Student sections aren't nearly as full as they used to be on Saturdays, both in the Big Ten and in the nation. ADs are well aware of the downturn and have tried different approaches to boost attendance.

Michigan in 2013 implemented a general admission policy, hoping to get more students to show up early, but reviews weren't favorable. Minnesota provided a new student tailgating area and better ticket packages. Illinois held a clinic for international students, who have told Thomas they'd come to games if they knew more about football.

The technology component resonates for students. Michigan State athletic director Mark Hollis told CBSsports.com that many students didn't show up for a 2012 game against Iowa because they couldn't send text messages in the rain.

Even if Ohio State doesn't install complete Wi-Fi at The Shoe, it could do so for the student section.

"Our surveys show that less than 25 percent of the crowd actually uses their cellular device [during games]," Smith said, "but of that 25 percent, a supermajority are students. You want to be able to provide that access."

In-Game Entertainment

Everybody realizes improvements have to be made. People want to be updated on other games. They want to go in there and take photos or Instagram videos or tweet. They want to be able to stay in touch with family and friends that aren't there but are watching.

Kerry Kenny, the Big Ten's liaison to the game-day experience subcommittee, on Wi-Fi in stadiums.
The days of public-address announcers listing scores from other games during timeouts are over. Schools want to give fans a broader view on Saturdays, whether it's putting live feeds of other games on video boards or replaying highlights shortly after they happen.

"I was at a game at Purdue this year," Kenny said, "and they showed a highlight of a touchdown in the Wisconsin-Iowa game within a couple minutes of that touchdown being scored."

Added Thomas: "If you're watching ESPN or watching a game at home, those are the kinds of experiences you should give people in your venue."

Big Ten athletic directors and football coaches last week discussed having more locker-room video or behind-the-scenes content that can be shown only within the stadium.

"You're in an era where people want to know what's it like before the game, after the game," Burke said. "It humanizes us if people see that side, the highs and the lows."

Burke likens Purdue's sideline to a "Hollywood production," as the band director, a disc jockey and a show producer coordinate in-game music on headsets. Several schools post tweets from fans at games on video boards to create a more interactive experience.

Ticketing and timing

Last month, Penn State became the latest Big Ten school to adopt variable ticket pricing for single games, acknowledging, "We have been listening to our fans." Attendance has dropped 11.2 percent from 2007 to 2012, while frustration has grown with the Seat Transfer and Equity Plan (STEP) program.

Big Ten schools are getting more creative with ticket plans in response to attendance concerns. Northwestern last season implemented a modified "Dutch auction" system where a portion of tickets were sold based on adjusted price demand rather than set prices.

Purdue last fall introduced mobile ticket delivery, which allows fans to download tickets directly to their devices.

Kickoff times are another attendance indicator, as Big Ten schools located in the central time zone often struggle to fill the stands for 11 a.m. games. The Big Ten gradually has increased its number of prime-time games, and while Burke considers mid-afternoon games ideal, more night kickoffs likely are on the way, including those in early November.

Ohio State is in the process of installing permanent lights at Ohio Stadium.

"I'm a big fan of evening games," Thomas said.

As attendance becomes a bigger issue, the Big Ten and its members have surveyed fans about what they want at games. Wisconsin last fall established a 25-member fan advisory council, with two students. The school has received feedback about concessions, parking and whether fans would prefer digital programs rather than the traditional magazine-style ones.

"So much of it is when somebody comes to your venue," said Justin Doherty, Wisconsin's associate athletic director for external relations, "they have an experience that makes them want to come back."

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