MESA, Ariz. -- The Chicago Cubs on Thursday announced their 2013 marketing campaign, "Committed," which will "honor the unrivaled dedication of Chicago Cubs fans" as well as the team's commitment to them.
"The Chicago Cubs and Cubs fans are solidly committed to each other as we embark on the most remarkable journey in all of sports -- winning a World Series at Wrigley Field," said Allison Miller, senior director of marketing, in a statement. "This campaign showcases the emotional connection of our fans who are part of that journey, and the Cubs' commitment to building a championship-caliber organization from top to bottom."
The campaign will be featured in different mediums across Chicagoland including online, radio, television, billboards and train platforms. It will highlight every day Cubs fans and their stories of loyalties. The campaign launches in conjunction with single game tickets going on sale on Friday.