- Bruce Levine, Chicago baseball beat reporter
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MESA, Ariz. -- In 1982, the Chicago Cubs new general manager Dallas Green told fans that the team was “building a new tradition” at Clark and Addison. That premise bothered some long-time Cub fans while others, tired of the team’s losing ways, embraced the idea.
Fast forward to 2012 and team president Theo Epstein’s proclamation that the team will now do things “The Cub Way”, his definition of the right way, from this time forward. The new Cub brass has put together a book defining how players from the lowest minor league level to the major leagues should comport themselves with high standards both on and off the playing field.
Epstein was quick to point out that doing things the same way throughout the organization is not a new idea. Not only did he do the same thing in Boston, as did Cubs general manager Jed Hoyer in San Diego, but the Minnesota Twins and Atlanta Braves have been model teams over the last twenty years while using same approach.
What Epstein is trying to get his people to concentrate on is unity and focus. Any good leader has a message that he has the troops concentrate on, Epstein and Hoyer are no different.
“It’s baseball, no one has all the right answers,” Epstein said. “This is the right way for us.”
It’s the “Cub Way” or the highway for the people who work for this team now.
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