Wednesday, September 7, 2011
Old Style will be back at Wrigley
By Associated Press
It's been talked about almost as much as who will be the next general manager. Could Old Style really be leaving Wrigley Field?
After a memo was leaked saying that Pabst wanted to end the 61-year run of serving suds at the iconic park, the team and brewer released a statement Wednesday saying that the relationship will be extended two more years.
“For more than six decades Cubs fans have been drinking Old Style beer at Wrigley Field and it has always been part of the game day experience at this legendary ballpark,” said Daren Metropoulos, co-owner of Pabst Brewing Company in a statement. “It was important for us at Pabst Brewing Company to continue this long-standing tradition.”
According to a published report, billionaire Metropoulos fired off a memo to senior staffers shortly after he bought Pabst last year that he wanted to "exit the Cubs deal" in favor of spending more to market Old Style Light.
Pabst's chief marketing officer Bryan Crowley declined to acknowledge the memo exists as the Chicago Tribune first reported this summer. However, he told The Associated Press in a telephone interview this week that a contract was set to expire after this season between the Cubs and the company, which also makes Old Milwaukee and Schlitz.
Now, Old Style fans won’t have to cry in their Buds. Pabst is even going to host a fan appreciation day Sept. 16. Metropoulos will throw out the ceremonial first pitch, and 62 fans will be selected to receive Cubs Cash and Old Style gifts.
“Cubs fans have grown accustomed to enjoying a refreshing Old Style while catching Cubs baseball at Wrigley Field,” said Cubs owner and board member Todd Ricketts. “I’m excited as a fan of both organizations that the Old Style tradition at Wrigley Field will continue.”
The deal includes increased Old Style signage in the park and additional fan events.
Information from The Associated Press was used in this report.