Wednesday, April 7, 2010
Cubs have highest non-premium ticket price
By Jon Greenberg
The Chicago Cubs may not compete for a World Series this year, but they will lead baseball in one category: ticket prices.
The Cubs jumped over the Boston Red Sox and the New York Yankees for the highest non-premium average ticket in Team Marketing Report's 2010 Fan Cost Index.
The Cubs' average ticket went up 10.1 percent to $52.56 this season. The team raised prices on some seats, and was hit with a 1 percent increase in the amusement tax. But the team also put more games in its platinum level. There are 26 games in platinum this season and 30 in gold. Last year there were 14 games classified as platinum and 34 as gold. These increases were announced in December.
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