Dialogue is key with Blackhawks logo

June, 20, 2014
Greenberg By Jon Greenberg
Chicago Blackhawks logoRob Grabowski/USA TODAY SportsJoe Podlasek, a longtime advocate for Native Americans, used to push for a logo change but said his opinion changed "because of open-minded leadership with the Chicago Blackhawks."
CHICAGO -- Like many 20-somethings in this city, Anthony Roy is a hockey fan. In theory, he's in the perfect demographic for the Chicago Blackhawks. He's 28, a professional and a Canadian-Chicagoan.

"Hockey's in our blood," he said to me in a phone conversation. But as the Blackhawks thrive, the computer programmer from the city and Manitoulin Island can't bring himself to go to the United Center.

"I haven't been to a game in a while," he said. "I'm not really into it lately. Going to a game, I have to get mentally prepared for it. Do I really want that stress in my life?"

See, Roy is a Native American hockey fan living in a hockey-crazy city, and his favorite team has an Indian head on its sweater. So, it's complicated.

While the Washington Redskins brand is imploding, the Chicago Blackhawks' identity has never been stronger, especially in Chicago. Blackhawks jerseys are as ubiquitous as parking tickets on the streets of our city.

That's good, right? Well, it depends.

Read the entire story.

Jon Greenberg

Columnist, ESPNChicago.com
Jon Greenberg is a columnist for ESPNChicago.com. He has lived and worked in Chicago since 2003, and is a graduate of Ohio University and the University of Chicago.



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