Winning doesn't add up for Sox

October, 19, 2012
10/19/12
7:45
PM CT
CHICAGO -- For years, the White Sox's company line has been: Fans will come when we win.

Players have said it; former manager Ozzie Guillen said it, perhaps with a four-letter word included; general manager Kenny Williams has said it with more conviction; and Brooks Boyer, the team's vice president of sales and marketing, practically had to put it on his business card when talking to reporters.

But that piece of conventional wisdom was tested this season as the White Sox drew fewer than 2 million fans for the first time since 2004, despite leading the A.L. Central for most of the season.

Read the entire column.

Jon Greenberg

Columnist, ESPNChicago.com
Jon Greenberg is a columnist for ESPNChicago.com. He has lived and worked in Chicago since 2003, and is a graduate of Ohio University and the University of Chicago.

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TEAM LEADERS

BA LEADER
Alex Rios
BA HR RBI R
.306 10 27 28
OTHER LEADERS
HRA. Dunn 11
RBIA. Rios 27
RA. Rios 28
OPSA. Rios .927
WJ. Peavy 5
ERAC. Sale 2.53
SOC. Sale 61