- Jon Greenberg, Columnist, ESPNChicago.com
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CHICAGO -- For years, the White Sox's company line has been: Fans will come when we win.
Players have said it; former manager Ozzie Guillen said it, perhaps with a four-letter word included; general manager Kenny Williams has said it with more conviction; and Brooks Boyer, the team's vice president of sales and marketing, practically had to put it on his business card when talking to reporters.
But that piece of conventional wisdom was tested this season as the White Sox drew fewer than 2 million fans for the first time since 2004, despite leading the A.L. Central for most of the season.
White Sox drew fewer than 2 million fans in 2012 despite surprising success.