Sox make first pitch of new era
January, 27, 2012
Jan 27
10:04
PM CT
By
Melissa Isaacson | ESPNChicago.com
CHICAGO -- When they weren’t tiptoeing around trying not to anger Ozzie Guillen, the White Sox were performing one of their new key roles as this weekend’s fan convention opened Friday.
Forget slogans. This season is going to require a real, live, interactive marketing campaign almost as much as solid pitching and a potent offense.
And as they’re finding out, talking a good game, at least in January, is a whole lot easier.
Read the full story.
Melissa Isaacson
Columnist, ESPNChicago.comMelissa Isaacson is a sportwriter and author who has covered Chicago sports for the last 22 years of her 29-year career, most recently as an award-winning columnist and feature writer for the Chicago Tribune.
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CHICAGO WHITE SOX ON TWITTER
UPCOMING GAMES
| W-L | HM | AW | STK | L10 | |
|---|---|---|---|---|---|
| CLE | 26-18 | 14-12 | 12-6 | W3 | |
| CHW | 23-22 | 9-13 | 14-9 | W2 |
| W-L | HM | AW | STK | L10 | |
|---|---|---|---|---|---|
| CLE | 26-18 | 14-12 | 12-6 | W3 | |
| CHW | 23-22 | 9-13 | 14-9 | W2 |
| W-L | HM | AW | STK | L10 | |
|---|---|---|---|---|---|
| CLE | 26-18 | 14-12 | 12-6 | W3 | |
| CHW | 23-22 | 9-13 | 14-9 | W2 |
TEAM LEADERS
| WINS LEADER | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Jake Peavy
|
|||||||||||
| OTHER LEADERS | ||||||||||||
| BA | P. Konerko | .384 | ||||||||||
| HR | A. Dunn | 14 | ||||||||||
| RBI | A. Dunn | 33 | ||||||||||
| R | A. De Aza | 33 | ||||||||||
| OPS | P. Konerko | 1.111 | ||||||||||
| ERA | J. Peavy | 2.39 | ||||||||||
| SO | J. Peavy | 55 | ||||||||||
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