Friday, April 26, 2013
The Cell not in line for name change
By Doug Padilla
CHICAGO -- Just because U.S. Cellular is leaving the Chicago market doesn’t mean U.S. Cellular Field will be changing its name any time soon.
A White Sox spokesperson reiterated that the team’s ballpark at 35th and Shields isn’t in store for a name change just because all U.S. Cellular customers in Chicago will be switching cell phone carriers to Sprint.
That information first was revealed over the winter when news of Sprint’s acquisition of U.S. Cellular's Chicago market was first revealed. And with the deal set to become official in the coming weeks, it remains the case.
So instead of the situation in San Francisco where Pacific Bell Park was changed to SBC Park and ultimately to the current AT&T Park, there are no plans to change the U.S. Cellular Field name to Sprint Park or even return to the Comiskey Park name.
In 2003, U.S. Cellular signed a 20-year deal for the naming rights to the ballpark, spending $68 million to do so.