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Tuesday, May 15, 2012
Cubs, Sox face different ticket challenges

By Jon Greenberg

CHICAGO -- It was perfect baseball weather Monday night, 70 degrees with clear skies, and the price at U.S. Cellular Field was just as welcoming: half-off.

But the announced attendance was just 23,358 for a mid-May game against division rival Detroit Tigers. And that's a problem. Even worse, it was the Chicago White Sox's fourth-best gate in 19 home games. The only three better came in the opening series of the season.

"You have to ask yourself is price the biggest factor?" Sox vice president and chief marketing officer Brooks Boyer said. "I don't think price is the biggest factor on a value Monday. If people aren't there on a day like last night, when prices are half the regular price, is it price? Maybe we need to do more to get the trust of our fans."

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