CHICAGO -- Chicago Blackhawks president/CEO John McDonough vowed Sunday the Blackhawks would do whatever they have to win back their fans following the NHL’s four-month lockout.
“The message to our fans is very simple,” McDonough said at a news conference at the United Center. “We are going to have to earn our way back. We do take any of this for granted -- their loyalty. And we have an organizational commitment to win. Our expectations here, as always, are very high, and we are totally committed to winning.
“Again to our fans, we don’t take any of this for granted. It was a difficult period for all of us. But we certainly respect and understand it was particularly difficult for you. And we’re going to do everything we can to earn their allegiance back.”
McDonough wouldn’t get into specifics, but he said the Blackhawks would reveal “fan initiatives” later in the week.