A-10 championship's Jersey Shore logo

The Atlantic 10 Conference today unveiled its new logo for the championship rounds of its conference tournament at Boardwalk Hall in Atlantic City. Compared to the 2010 logo, the basketball looks as if it got a bit of a spray tan.

In fact the basketball in the new logo is the sun itself setting off the Jersey Shore. Since its never advisable to look directly into the sun, the A-10's press release describes for you how the logo was designed.

The logo consists of bold dark blue (pantone 286) and light blue (pantone 637) waves stretching into the horizon where it meets the sun in the form of a basketball (pantone 021).

Lovely to look at, isn't it?