The oft-repeated March Madness advertisement is a yearly tradition. Every year, the TV viewer sees a handful of commercials over and over again. Some are hilarious. Some are grating. Most are pretty nondescript.
One of 2012's more frequent ads features a pair of alliterative rhetorical questions: "Is it 'March Monotony?' March Middle of the Road?'
The punchline, of course, is "No -- it's March Madness!" But on Thursday, the viewer at home could be forgiven if he replied to either of the first questions with a resounding yes.
There's no way of getting around it. This was March monotony.
For Eamonn Brennan's full column, click here.