Dayton cashes in on Flyers' success

May, 23, 2014
May 23
3:15
PM ET

Dayton's surprise run to the Elite Eight of this past season's NCAA tournament was worth nearly $73 million to the city.

A report issued by Dayton's city commissioners this month concluded that the Flyers garnered the equivalent of $36.7 million for Dayton during the play of their four games, $34.5 million from replays and television clips, and $726,321 in value from social media posts. The team's Twitter handle, @daytonflyers, received more than 90 million impressions from the start of the tournament on March 18 to when the team was knocked out by overall top seed Florida on March 29.

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Darren Rovell | email

ESPN.com Sports Business reporter

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