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Izzo’s ability to get the Spartans far into the postseason — he led them to a national championship in 2000 and six Final Four appearances since then — has been a money-maker for the university, said Eric Wright, vice president of research and product development for Ann Arbor-based Joyce Julius & Associates Inc., which specializes in measuring sponsorship scope across all forms of media.
“Our research has documented the media impact made by teams qualifying for, and playing in, the NCAA tournament to be very significant (it has literally put some smaller school on the national sports map),” Wright said. “Obviously playing deep into the tournament and Final Four appearances generate actual revenue for the schools.”
“I think it is impossible to put a number on the impact of Izzo leaving, as likely the program will remain strong (at least in the short term),” Wright said.