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"You will see it on every football field this year and on every uniform in the Pac-10 this year in every sport," Scott said.
Some of the findings probably sent palms crashing into foreheads in the Pac-10's Walnut Creek, Calif., office. Other leagues had required teams to wear conference patches on their uniforms and paint logos on their playing surfaces for more than a decade. How could the Pac-10 miss something so obvious? "Isn't that amazing? It's just so simple," [SME chairman Ed] O'Hara said. "But it's a loss of revenue of exposure."