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Even if it was a fiction, that fiction was still hanging on. Until Facebook created a system that might turn a text message into an email. Or turn an email into an instant message. Or where an email might trigger a “push notification,” a potential intrusion into a prospect’s life that the rules don’t even consider. All in a system that might change the nature of a message not just based on a preference selected by a user, but even by whether the user is logged into a website or not. [...]
When Facebook rolls these changes out to their users, there won’t be time to see how coaches and recruits use these new tools. With any marketing at all, we can expect to see a large number of prospects switch to @facebook.com email addresses right off the bat. That means coaches could find themselves in a position where a prospect is offering a means of getting touch that carries no guarantee that any message is allowed under the rules.
To fix the rules, we must first acknowledge a couple of things. We must acknowledge that trying to differentiate between different forms of text communication is no longer possible. We must acknowledge that these are the tools prospects want coaches to use to get in touch with them. And we must acknowledge that these tools put prospects in control of who contacts them through confirming friends, blocking users, and other privacy controls.
As it gets more difficult to regulate recruiting based on the medium used or the frequency of contact, the only option left is the time contact occurs. That could mean one of two things. It could mean that after a certain date (say August 1 prior to a prospect’s junior year in high school), there are no limits to how a coach can get in touch with a prospect. Or it could mean that during certain periods (like during a contact period), all recruiting contact is permitted with all prospects, and contact is prohibited outside of those periods.