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"We want to start to build our identity," Wickstrom said.
The first step will be a new logo. The school launched a campaign this week to pick a new logo, with 13 options online. Fans can pick their favorites at gohighlanders.com. The top four selections will be unveiled at Midnight Madness. The new logo is scheduled to be announced at the Nov. 30 basketball game against USC.
Scotty the mascot will remain, but getting a recognizable brand identity out in the public is important, Wickstrom said.